December 1, 2009 • No Comments
More Americans shopped online on Cyber Monday, but probably spent less on average than last year.
Online sales were up 14% above Cyber Monday 2008, says the website sales tracking firm Coremetrics, which represents 500 major retailers, including Macy’s and Nordstrom.
The results could represent an improvement over the holiday weekend: Internet and in-store sales through Sunday were about on par with last year, but the average amount spent per person was down, according to a survey of 5,000 consumers by BIGresearch.
The National Retail Federation estimates that 96.5 million Americans shopped online on Monday, up from the 85 million in 2008, but in a sign that shoppers were chasing steep discounts and spreading out purchases, the average size of each sales ticket had slipped nearly 14% from last year, according to Web-tracking firm Coremetrics.
November 30, 2009 • No Comments
Online sales were better than last year’s Black Friday, according to initial data from Internet tracking firm comScore.
The Reston company says e-commerce sales Friday totaled $595 million, up 11 percent and the second-best online shopping day of 2009. While most retail stores were closed on Thanksgiving Day, the Internet is always open, and online sales Thursday totaled $318 million, up 10 percent from last year.
Amazon had the most visits on Friday, up 28 percent from last year. Wal-Mart, Target, Apple and Best Buy were the next four most-popular sites. Appple’s traffic was up 39 percent from last year, the biggest year-over-year gain among most-visited sites.
Cyber Monday is the day considered the kick-off to the online spending season, when consumers return to work from the long Thanksgiving weekend and use their employers’ fast Internet connections to purchase online.
